Saturday, January 15, 2011

100 Worlds Project

FOR IMMEDIATE RELEASE (SAN DIEGO, CA) – Ron Miriello presents the first installment of 50 sculptures from his 100 Worlds Project. The exhibition will be on view beginning Friday, February 18, through Saturday, March 26, 2011 at JETT Gallery in the Little Italy district of downtown San Diego.
The opening reception will take place at JETT Gallery on Friday, February 18, 2011 from 6:00 – 10:00 p.m, with a VIP and media preview reception starting at 5:00 p.m. for invited guests.
Ron Miriello is the President and Creative Director of the esteemed brand communications firm Miriello Grafico. For 30 years, he has dedicated his life’s work to developing brands and creative communication campaigns for clients ranging from Adidas, HP, Qualcomm, Iomega, Taylormade, and others. As a creative director and business owner by trade, Ron uses his creativity to better the business of his clients.
The genesis of the 100 Globes Project arose from a need to create something purely for himself, to create for the sake of creating. Miriello found inspiration in an object of fascination from his childhood – the globe. Both the shape and related metaphors that the globe provided him a launching pad to create his sculptures. Through the process of assembling each piece, he began to build a community around the project. He invited welders, graphic designers, printers, artisans and craftsman to contribute to the project, to help him assemble found objects, design patterns, cut pieces that he would use to create a globe.
The process of building these sculptures organically produced the ultimate metaphor of what a globe meant for Miriello – a symbol of collaboration, community and creativity. Miriello states:
“The mantra for this project for me was ‘resourcefulness equals creativity’ not only in the sense of finding and sourcing the materials for each sculpture, but also to tap into my friends and community of creative people that I have been blessed to have in my life. The freedom to create for the sake of creating allowed me to expand outward, and reach out to people that I knew - craftsman and artisans who make things and create everyday, never consider themselves artists. It has been a pleasure and honor to invite these folks in, and shed new light on their work, to have them reconsider themselves as perhaps an artist.”
The exhibition opening on February 18 will feature the first 50 sculptures of this ambitious project. In addition to the sculptures, the exhibition will feature 50 interpretive photographs of each piece, taken by noted photographers such as Phillip Ritterman, John Durrant, Ken West and others, who were invited by Miriello to contribute their talents to the project.
A self-published book about the “100 World’s Project” will accompany the exhibition, and will be available for sale at JETT Gallery. A portion of the proceeds from the sales of sculptures will benefit the San Diego Brain Tumor Foundation .

The closing reception is scheduled to take place on March 26, 2011, in conjunction with AIGA San Diego’s Y Conference closing. More details on this reception will be provided at a later date.

JETT Gallery
989 West Kalmia Street
San Diego, CA 92101

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