






In 2005 Hurricane Katrina hit Louisiana and SDCC Graphic Design sent an email to community colleges that had been devastated and flooded by this disaster. We hoped to bring a displaced student from the region to San Diego where they could continue their studies. Reaching out to the campus and community we were able to secure free housing and generous support to pay for food, books and enrollment fees for a worthy student. His name was Elton Fletcher and last week he re-connected with us to share his story.
Highest highs and lowest lows
I remember the day I first spoke with Professor Lopez. It was five days after the devastation of Hurricane Katrina and I was totally in a daze. I received an email from Professor Pecquet at Nunez Community College where I had been attending school. It said "EL you need to contact Candice Lopez ASAP." And that was the call to my adventure. But before I could go I had to make sure my family was safe. The three months that followed was filled with family fun, birthday parties, daily trips to Wal mart and a lot of prayers. And by Thanksgiving my family returned to Louisiana.
After New Years I drove out west. It was an eye opening experience. A two day drive with a layover in El Paso. Then I arrived in San Diego where that night I met a cool dude named Brody Alpert. He gave me a run down on the lay of the land in SD. The next day I met Sondra Lognado. She took over my car to give me a city tour and we visited San Diego City College. The following day David joined us and we all had breakfast at the Hash House and a tour of some of the art hotspots in SD. This was only the third day in San Diego and already I had made three amazing friends.
Thank you San Diego City College for having me and treating me as one of your own.
Thank you for the adventure.
The AIGA SDCC Student Chapter invites you to an exciting studio tour this Friday.
If you can join us please meet at Visual Asylum at noon.
Friday October 21: Visual Asylum Tour
Visual Asylum is an award winning strategic design firm. Partners and SDCC Professors Amy and MaeLin Levine will talk about creating branded experiences for clients and their end customers that work, across all media. Their clients include very large institutions as well as many small start-up enterprises. This dynamic firm is collaborative, creative and results oriented.
Visual Asylum. 2970 5th Avenue, Suite 220. San Diego, CA 92103-12 noon to 1:00 pm
Luxe Gallery
October 20 - November 18, 2011
Opening Reception: Thursday, October 20th, 5 - 7 p.m.
5th floor/ Career Technology Center/ San Diego City College
1081 16th Street, San Diego, CA
At SDCC Lauren's bright spirit, positve attitude and passion for packaging stood out. Building a successful career in design is a journey and we wanted to catch up and find out how this determined designer ended up in Holland. The year she graduated from City was really tough, as the bubble had burst and jobs were not easy to find. In Lauren's wise words she "left no stone unturned". She began her career in San Diego doing graphic design for a furniture company and got the basic experience she needed before moving to New York. She applied for every kind of job even ones she was not yet qualified for in hopes her work would be seen. Although she wasn't sure if it was the best approach, it worked and she got an interview for an art director position at Victoria's Secret. She was truthful in her interview and was offered a graphic design position instead thus getting her foot in the door of the beauty packaging world. That led her a few years later to her dream job at Avon designing fragrance bottles and packaging.
"No matter how tough the job market is, it only takes one person to take a chance on you. I was an average designer when I graduated from City College, but with teachers like Candice and MaeLin they instilled confidence in me and as I soon learned I would get better. Confidence, curiosity, and passion are the keys to success". About a year and a half ago, Lauren left Avon to move to Miami as she wanted new challenges. There she freelanced for Benihana and started Logohaven.com designing logos & branding, before deciding to take a short summer course in product design in London/Milan. Afterwards, she wanted to live in Europe for a while, and stopped in Holland, where with luck and hard work she got a business visa to begin her own design company. Creme de Mint Design is located in Rotterdam, Holland and she is working with a couple of Dutch partners on projects, including a tea product line. She also works within a media company at the Creative Factory an inspiring space where they put 150 companies into a shared space that helps you build your network. Check out this link to see some of Lauren's amazing packaging design work for fragrance and beauty products.
Thanks to the many students who attended our Tips and Techniques Workshop this past Friday. Our next AIGA SDCC activity is the perfect complement to that event and a terrific opportunity to push your designs to the next level by creating unique effects.
Tuesday October 4: Trip to Inscriptu Tour
Clyde, Michael and Chris will showcase the incredible range of design techniques to make serious eye candy for your portfolio. Inscriptu can do laser engraving, rotary engraving, vinyl cutting and many other special effects. This is the perfect follow up to the Tips and Techniques Workshop in September. Here at SDCC we are big fans of Inscriptu because they really take the time to work with our students to help them realize the full potential of class projects. Thanks for being there.
Inscriptu: 3138 5th Avenue. San Diego, CA 92103-12 noon to 1:00pm